We will leverage the unique aspects of your property to craft a compelling story of the home.
Our key messaging will focus primarily on the special architectural elements of the property, the abundance of indoor and outdoor entertainment spaces, and the desirable location.
We will convey the unique value of your property with high quality photography, videography, and narrative storytelling across print and digital marketing.
REACH the RIGHT BUYERS
Our custom approach to targeting starts with identifying the right buyers. Based on your property, we’ll put tailored messaging in front of specific buyer audiences. By doing so, we can maximize marketing exposure and impact.
SECOND HOME BUYER PROFILE
- 30-60 y/o
- Main residency is an apartment in a big city
With their new work-from-home flexibility, they are looking to purchase a co-primary home with more space and outdoor living. They are looking for privacy and a quiet neighborhood compared to their current busy urban environment.
FIRST-TIME HOME BUYER PROFILE
- 25-39 y/o
- Young professionals who are new to the area
As the Triangle area continues to grow, there are a lot of young professionals, and relocating families looking to buy their first home in this up-and-coming city. They are looking for quick access to new restaurants and the vibrant city scene, but at a more realistic price point.
- Execute photography and videography
- Develop copywriting and property description
- Define print and digital campaign strategy
- Develop buyer profiles
- Place on Compass Private Exclusive
- Set live on the MLS and launch showings
- Begin organic media placements
- Launch print and digital ad campaign
- Conduct open house and private tours
- Promote to agent network groups
- Communicate to Compass agents via internal channels
- Promote on Compass-owned media channels
- Optimize digital campaigns
PREPARE for a SUCCESSFUL LAUNCH
Initial steps you can expect:
Get the property visually ready.
Arrange updates, renovations, and staging.
Schedule listing photography and videographer.
Execute interior and exterior photos and video shoot.
Develop visual identity and tone.
Create listing collateral messaging and designs.
Tailor monthly advertising plans.
Prepare full-funnel print and digital media tactics.
STRATEGICALLY PRICING your PROPERTY.
Homes priced right sell quicker and for more money. We’ll partner with you and use the Compass CMA (Comparable Market Analysis) tool for a look at the current market. We'll determine a price based on live market data to ensure your home attracts buyers at launch, and maintains momentum in the market.
A PICTURE SPEAKS a THOUSAND WORDS.
We’ll make sure your listing photos say the right message to buyers. Top photographers will capture your home in the best light to make the right impression.
High-quality marketing materials will attract high-quality buyers. We will drive interest with marketing materials that pair beautiful photography with compelling copy. Listing collateral can include custom brochures, mailers, digital ads, social posts, videos, and attention-grabbing signs.
ENGAGE BUYERS with CUSTOM VIDEO.
We will develop custom listing videos of your home in minutes. Video Studio from Compass allows us to build a video that highlights the top features of your home, in just a few clicks.
With the speed of Video Studio, we will garner exposure for your property across social platforms right at launch, and maintain momentum throughout the listing.
MAKE an IMPRESSION with ELEGANT COLLATERAL.
We will create a consistent visual identity that emphasizes your home’s value. The distinct aesthetic will carry throughout all print and digital materials.
Our collateral will be thoughtfully crafted and packaged before sending to high-value buyers.
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