Our Strategy

View Marketing Plan

MARKETING ACTIVITIES

PRE-LAUNCH

  1. Execute photography and videography
  2. Develop copywriting and property description
  3. Define print and digital campaign strategy
  4. Develop buyer profiles
  5. Place on Compass Private Exclusive

LAUNCH

  1. Set live on the MLS and launch showings
  2. Begin organic media placements
  3. Launch print and digital ad campaign
  4. Conduct open house and private tours

ONGOING

  1. Promote to agent network groups
  2. Communicate to Compass agents via internal channels
  3. Promote on Compass-owned media channels
  4. Optimize digital campaigns

STRATEGICALLY PRICING your PROPERTY.

Homes priced right sell quicker and for more money. We’ll partner with you and use the Compass CMA (Comparable Market Analysis) tool for a look at the current market. We'll determine a price based on live market data to ensure your home attracts buyers at launch, and maintains momentum in the market.

MAXIMIZE THE VALUE OF your HOME.

Compass Concierge helps you sell your home faster and for a higher price. From painting to flooring. Concierge transforms your home with zero upfront costs and no interest.

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A PICTURE SPEAKS a THOUSAND WORDS.

We’ll make sure your listing photos say the right message to buyers. Top photographers will capture your home in the best light to make the right impression.

High-quality marketing materials will attract high-quality buyers. We will drive interest with marketing materials that pair beautiful photography with compelling copy. Listing collateral can include custom brochures, mailers, digital ads, social posts, videos, and attention-grabbing signs.

MAKE an IMPRESSION with ELEGANT COLLATERAL.

We will create a consistent visual identity that emphasizes your home’s value. The distinct aesthetic will carry throughout all print and digital materials.

Our collateral will be thoughtfully crafted and packaged before sending to high-value buyers.

BUILD DEEPER INTEREST with MULTI-CHANNEL MARKETING.

PREMIUM PRINT ADS

  • Brochures and Trifolds
  • Postcards
  • Magazine Ads

EYE CATCHING DIGITAL

  • Organic Social
  • Paid Ads
  • 1:1 and Bulk Email